Viral Marketing and List Building Tips

Four Good Reasons to Use Viral eBooks

It is a well known and widely accepted fact, that eBooks….FREE eBooks…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. eBooks are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an eBook. If, on the other hand, writing isn’t your forte, you can use rebrandable eBooks that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable eBooks”. You will get a lot of hits and have many to choose from. One way to distribute these eBooks to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your eBook contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.

2. eBooks are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your eBook contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know. 3. eBooks are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in eBooks about lawns, trees landscaping, etc. 4. eBooks are effective in building your reputation. It is an implied recommendation if you give a quality eBook and users willing pass on to others.

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral eBook. Allow people to give away your free eBook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an eBook. Allow people to place an advertisement in your free eBook if, in exchange, they give away the eBook to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or eBooks. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

YouTube Era

With the advent in video marketing, many companies realize the potential exposure and growth of a company. The number one video sharing site, YouTube, is becoming a favorite of internet marketers as it enables them to share an interesting content and once its viewers catch the gist of it, and shares it to at least a couple of his friends, then those couple friends would then share it to another couple of friends and so the message grows exponentially.

Content is the King

How you ever read something or viewed something over the net that you simply couldn’t resist sharing? With the same principle in mind, you can bank on that and think of something interesting that your audience or prospective customer might find it helpful. People love to share stuff like inspirational and amusing videos, success and motivating stories.  If your niche is about make money online, then share your personal story of how you succeeded in internet marketing. Create a video that will showcase the benefits and advantages in working at home. Perhaps sharing a video of your vacation in Bahamas would excite your prospects and a proof that, they, too, could create unlimited online income for themselves. People love to see proofs so show them and they’ll do the work for you.

The Best Way to Succeed: By Example

If you’re pretty new in the online business, you can’t help but struggle at first. But with your goal in sight and your vision fixed and focused on it, you can’t go astray. How do you start then? The same principle when you idolize a Hollywood icon, you tend to emulate his works and actions, right? Now, think for a second of someone you admire a lot due to his success. Follow his works or blogs (subscribe to his RSS feeds) and learn the principles behind his success and gradually apply them in your campaign and in real life.

Spreading the Word to the World

Okay so you’re done with the brainstorming stage. Should you sit back and relax and simply wait for others to find it? You sure can! And don’t forget to expect all your toils and efforts to be wasted.

You need to reach out to your prospective customers or target market. Perhaps social bookmarking and social networking are not new to you. Utilize these approaches in reaching out to your readers. Though others may disagree about bookmarking your own content, I strongly suggest that you do it! Just do it now and just thank me later. You know the attitude attitude of wanting to change the world? They say you need to start with yourself first. That’s right! If you don’t start bookmarking or promoting your sites, then who else will? How will others know about your product when they don’t even you or it exists? Spread the word through bookmarking and networking with similar or like-minded people. Once you set it, others will eventually follow. Create a Facebook account, tweet about your contents, StumbleUpon it, Digg it, create podcasts–the resources and ways are unlimited, you just gotta start it!

Are you ready to succeed in the internet marketing world now? Great! Now think of a product you’d like to promote or sell, create article or videos to showcase it, bookmark it, spread the word and most importantly, monitor how it goes. Constantly improve your strategies and follow the methods mentioned and you will know you’re on the right track.