So you want to gather contact details for your e-mail marketing campaign? There are various ways in doing it without your prospects suspicious. First, you need to create a need for them to need your product. Some people do not realize that they actually need your service or product until you tell them. You need to spark interest and give them an impression of, “Yeah, I think I need this”.
Let’s take for example when you have an online dog supplies store, you have various products some of them the pet owners might not find essential for their pooch. Some may even find it fancy. How would you convert that particular traffic or visit into a sale then? Easy, that’s what most blog sections are for! In your blog, you can discuss the benefits of having your products or services and it would help increase their interest when they see Testimonials from people who are already using it. By doing it you are helping the visitor realize that he’s way too left behind and need to pamper his dog with your pampering kit or supplies. Sometimes when you sell, not all your products are sell-able. That’s when the real marketing strategies should be applied. When a person would sign up for more daily newsletters, you are simply building a link between him and his pet by suggesting the latter needs pampering and you’re list building in the process as he gets more interested in what you have to say about dog care issues. You built a link between him and pet, you and him by gaining his trust.
Keeping the Privacy Policy
Now the tricky part is to keep this trust. Be sure to keep the Privacy Policy that you will never sell or share his contact details. Adhere to the very rules you created. You can send occasional newsletters to follow up on his interest but never spam! You can build list by building trust in your website. Make it a place where they could get information but not for them to be extracted information from. Also, you can do cold calls or pay someone to do it for you.
Telemarketing Campaigns for Lead Generation
There are several telemarketing campaigns designed to collect data of your prospects and you can even pre-qualify them through the reports provided. As your telemarketer builds link between you and your prospect by introducing your product through lead generation, you are also building your email list! Now that sounds like hitting two birds with one stone.
Social Networking for List Bulding
Connect or build trust through social media networking sites like Facebook, Twitter, Myspace, etc. Once you have numerous contacts on your network with similar interest, you can start looking for opportunities to share your product or services. Remember, share it to them, don’t directly sell or they’ll automatically unfriend your ass! What’s good about this strategy is that these people have similar interest to yours and once you keep on offering them quality contents, they’ll start to come to you for advice and might even ask for your recommendation on which servicee or product to choose. Build authority, building links, building trust.
Here’s an excerpt from an email from a friend who trusts me so much:
Dear John,
How are you? Since I quit my job, I am looking on starting my online business. I see that you’re very knowledgeable in this field that’s why I thought I’d ask, which web hosting should I go with?”
Voila! Because you made it clear that you genuinely like to help out, people will start to get curious as to what you do. The information you post on your profile are both helpful and interesting that you’re building an impression that “you’re the man” to talk to about internet marketing. Bank on that authority and build list!
The tricky part in list building is to maintain the trust that your prospects has given you. Be sure to never spam, sell or share their contact details. Once you succeed in avoiding those 3 S’s you’ll only build lists but also build lasting links and trust from your prospects–literally and figuratively.
